By: Barry Garbarino
Do you remember the first TV advertisement that you saw?
Do you remember the first television program that you watched?
Where did you watch them and on what did you view them?
Take a moment to think about this…
I’m not sure that any of us truly remember that first viewing, but we probably remember one of the first few. Strangely, my best (first) recollection is the Lawrence Welk show and my first ad recollection was the Oscar Meyer Weiner Ad. Both enjoyed at home, in the family room, on the couch, in front of our one TV set!
For whatever reason, TV has had and will continue to have an enormous effect on our culture, our way of doing business and our individuality. With traditional TV programming and advertising not being held to the confines of a cathode-ray box, the public is consuming this content in various formats and locales.
When I want it, where I want it and how I want to view it have replaced viewing from the three-cushioned stand-by (Here is where I apologize to my beloved couch). Marketing, advertising and finding consumers has turned into a game of cat and mouse. Smart marketers are starting to realize that they need to think out of the box.
Innovative advertising and creative execution are paving the
way for marketers to reach this ever elusive audience. Companies like UPS and Unilever are engaging
with consumers on every possible screen.
These innovators are taking the challenge that multiple “screens” have
given them and are setting the industry standard on how to deal with them.