ANA Embraces Social Media

By: Irina Skaya

In an effort to connect marketing professionals and share invaluable industry insights, ANA has established a presence on social networking sites such as Facebook and LinkedIn, and information-sharing communities such as Flickr and Slideshare. 

The ANA Facebook page currently offers a wide-variety of benefits such as branded videos from ANA events, slideshows and photo albums, polls, live RSS Blog feeds, marketing insight slides, ANA “how to’s,” otherwise known as 101’s, an events calendar and relevant announcements.

In addition to Facebook, ANA has created a members-only group on LinkedIn called ANA Marketers.  By joining LinkedIn a marketer will be able to connect with like minded marketers and have conversations with their peers from other companies. Join the 'ANA Marketers' group.

This month, ANA released our “101” series which are available on Facebook and the ANA Web site among other places. The 101’s were developed to provide busy executives with a general understanding of cutting-edge marketing related topics. To expand the 101 series, the ANA is recruiting “industry experts” to contribute to the project. If you have an area of expertise on which you would like to pen a 101 for the ANA, please write to Irina Gorodetskaya at irina@ana.net.

Another new ANA product is Insight Slides.  These presentation-ready slides feature a pertinent piece of ANA content, including quotes and facts. Available to both members and non-members, the insight slides are shared across multiple Web channels, including Slideshare, Flickr and Facebook. Users are free to download the insight slides and incorporate them into their presentations across the spectrum of marketing.

Check out the widget on the right hand-side of this page, and feel free to download it to your own Blog, iGoogle, PageFlakes, and Facebook.