My Departure and a Quick Review

By Will Waugh

This will be my last post for this blog. I am moving back to the ANA member side and joining SAS Institute in Raleigh, NC. I love New York but it is time to take my accrued skills and knowledge to a locale that is more tempered to my Southern sensibilities. I look forward to utilizing the vast resources of the ANA as marketers, from the client side in particular, continue to be challenged by this evolving landscape.

I do want to make a brief mention of David Verklin's new book (which he co-authored with Bernice Kanner, ANA author of The Super Bowl of Advertising). Watch This, Listen Up, Click Here was written for the masses and may be too "general" for this sophisticated media audience, but is an excellent summer read on what is going on with the media and marketing world. Due to my new role in the business intelligence field, I was engaged with the chapter titled Data Mining: Why Your TV May Think You're Gay where the authors talk about how the "datasphere" will help companies predict behavior on a grand scale. "What-if modeling" will allow marketers to make even smarter decisions based on data mining and the various tools available. I feel relatively versed in the media business, but was engaged with this book's foresight in to the transformations taking place around us.

This blog has been a blast and a tremendous personal learning experience. I look forward to following all the great minds and community leaders I have met in this space in my new role. Cheers blogosphere. 

Comments

[WillWaugh]

Max,
I will be taking a hiatus from blog writing but may reappear once immersed in my new industry. Until then, I will have to rely on you and others to keep me informed.
Thanks for the note, Will

[maxkalehoff]

Congrats, Will. Please fill me in further. Will you stay connected with a personal blog?
Max