By Will Waugh
I don't normally rely on the New York Post for much more than Page Six, but they are announcing Microsoft is talking to Yahoo! about a potential $50 billion bid (thanks Forbes.com) Funny, I was just meeting with Microsoft on Monday and Tuesday and they didn't mention a lick of this to me (I feel slighted). The pressure, the Post says, is coming from Google's continued domination of search and online advertising, particularly with the recent purchase of DoubleClick.
If it is true, why not for Microsoft? I don't see this as a sign of desperation, rather a desire to expand it's capabilities online.
What this would give Microsoft:
- An expanded search reach with Yahoo's #2 position in the field.
- The #1 portal with some of the best brands in online media.
- Expanded e-commerce capabilities in spaces like cars and jobs.
- More content (I love content).
That's just a start. Looking forward to seeing how this develops.