By Barbara Bacci Mirque
I am fortunate enough to meet the top marketers in the world through my employment at the ANA. Every day is an incredible learning experience for me as I interact with these marketing mavens. But I don’t just learn about marketing from them – I learn about leadership. One of the marketers with whom I have interacted at the ANA was just inducted into the AAF Advertising Hall of Fame. Bob Wehling, former Global Marketing Officer at The Procter & Gamble Company, accomplished many things in his 41 years at P&G but counts among his most cherished accomplishments marrying Carolyn and being the father of six daughters - and now the grandfather of 23. There he learned true insights about marketing to women, he said at his induction ceremony on March 20. He is also very proud of his community service work, particularly in the area of education and children’s issues.
One of the most compelling things I have heard about Bob from folks who were lucky enough to work with him or for him, is how he started every meeting with the question - "What can I do for you today?" Here is a person at the top of his game, commanding hundreds of millions of dollars in marketing spend, who was seeking to help those with whom he came in contact. That is the leadership lesson we can all take back from Bob Wehling. Similarly, what struck me as I listened to the biographies of each inductee was how they all seemed to have a similar style to Bob and were more concerned about others than themselves and their own career trajectory. So that is a key success attribute we can all start employing in our interactions with our staffs and marketing partners. I can’t wait for the folks who work for me to fall off of their chairs when I start a meeting with that line! You can read their inspirational stories and learn more about Bob and the other Hall of Fame inductees at this marvelous website.