Pontiac's Online Marketing Success

By Will Waugh

We always like to point out our members that showcase exceptional marketing in a complex environment. The U.S. auto market is going through a bit of an adjustment (understatement of the year) as they compete in a viscious market. Pontiac's marketing has not missed a beat. American Copywriter brought to my attention a bold move into MySpace to market the G5:

The premise is this, when/if you buy a new Pontiac G5, go to the MySpace page and register the car. When you do that, you'll get a "Friends with Benefits" debit card. The more people that buy a car and register, the more money is put onto the card (up to $1,000, which would be 1,000 people).

The G5 is already being marketed to the younger crowd, so a MySpace presence is a must. In addition, they're speaking to a crowd that likes the incentive of extra money.

Pontiac has led the way in to new and experimental media with gusto. Their mindset appears to be "I know we need to be there. There might be risks but we are confident there will be more upside than downside" Mark-Hans Richer and his team deserve alot of credit for their forays into branded entertainment, Second Life and online-marketing only product launches like the G5. With car companies like GM making adjustments to their spend to compete in the fragmented marketing world, it is nice to see companies like Pontiac making the most of their marketing dollars.

Technorati tags: online marketing pontiac

Comments

If you think about it, e- commerce has certainly picked up its pace for several years now. More and more people are actually discovering the convenience that comes with online shopping. With reliable Internet connection, people no longer have to leave the comforts of their own home, just to buy groceries or that particular shirt or bag on sale. This saves gas as well, with the price of oil incessantly rising over the last several years. Thus, if you are considering a business venture, then you should go over...