By Will Waugh
Marketing is changing, we all know that. What is interesting to hear, primarily from our senior marketers and board members, is the sort of talent they are looking for in this environment of continuous reinvention. Companies and brands have already changed the requirements for marketers. They are looking for expansive thinkers and superior problem solvers. The true ‘renaissance marketers’ will be educated in disciplines such as philosophy, behavioral science, applied psychology, history, literary theory, and econometrics (I knew that liberal arts degree would pay off).
I came across some great blogs/stories that play in one way or another into this theme:
- David Armano's brilliant Logic + Emotion, which talks talks about psychology and use of color
- Max introduced me to my new favorite site The New Scientist
- The daddy of all great reading lists from another favorite, Creating Passionate Users
- Rob Field's Marketing Pop Culture looks at how marketing and pop culture has transcended to a level of codependence.