New Marketing Professional -- Renaissance Marketer

By Will Waugh

Marketing is changing, we all know that. What is interesting to hear, primarily from our senior marketers and board members, is the sort of talent they are looking for in this environment of continuous reinvention. Companies and brands have already changed the requirements for marketers. They are looking for expansive thinkers and superior problem solvers. The true ‘renaissance marketers’ will be educated in disciplines such as philosophy, behavioral science, applied psychology, history, literary theory, and econometrics (I knew that liberal arts degree would pay off).

I came across some great blogs/stories that play in one way or another into this theme:

• David Armano's brilliant Logic + Emotion, which talks talks about psychology and use of color
• Max introduced me to my new favorite site The New Scientist
• The daddy of all great reading lists from another favorite, Creating Passionate Users
• Rob Field's Marketing Pop Culture looks at how marketing and pop culture has transcended to a level of codependence.

Technorati tags: marketing insights renaissance marketer

Comments

[WillWaugh]

Thanks David. Marketers must continue to adapt and apply knowledge from a vast range of sources. It's going to be an interesting ride for the next few years.

[David Armano]

Will,

Thanks for the mention. Yes, you are very much on to something here with a "renaissance" marketer theme.

We're seeing the need for creative problem solvers and innovators across all fields. Design, Marketing, Business, etc.

It's because every industry in some way or another is being affected by the massive shif in consumer behavior. Wait, scratch that... I mean human behavior.

So the individuals who adapt quickly, who use all parts of their brain and come at problems from different angles. The "renaissance" types. They will be in high demand. Especially if they can function well in corporate cultures.

P.S. read this if you haven't already:

http://darmano.typepad.com/logic_emotion/2006/06/creativity_2e.html

it's geared mostly to the creative/design indutry, but really it applies much broader.

Keep up the good stuff.

:)