What would you write if you had a chance to say something to the head of the marketing function?
In reading this fascinating approach, it reminded me of an article we did where a few CMOs from our board told us what they are looking for in marketing professionals. As the holidays near and we reflect on personal improvements or career moves -- some things to keep in mind from some of the top marketing leaders. What are they looking for in a marketing professional:
Holistic, ‘system-thinkers’… customer-centric believers … innovators and dreamers … smart, effective communicators … results-obsessed managers… enlightened measurers … and great team leaders.
Technorati tag: CMOs