Linda Kaplan Thaler follows AG Lafley on Day One of our Annual Conference kicking off next week. Largely regarded as a maven in the creative field, Linda's latest publication The Power of Nice is a light hearted dive that discredits the saying "nice guys finish last." The book is even featured on one of my father's favorite blogs, The Huffington Post with a quiz that asks - Do you know how to harness The Power of Nice into success? It is also discussed on the blog What's Next in Marketing, scribed by an employee of Kaplan Thaler's agency who reinforces that the theme of the book is, in fact, backed up by the author's actions.
I personally enjoyed the book and it is a read that can be polished off in one sitting. I encourage folks to pick up a copy whether you are already nice or not. You might pick up some golden nuggets that help you win millions of dollars in business like Ms. Kaplan Thaler.
This list is sorted from top to bottom by the number of overall referrals. Digg is my main referrer with over 60,000 unique referrals, yet it has almost the lowest Page Views per Visitor. That’ s to be expected since most Diggers visit for one article and leave. Next on the list is direct (people who go straight to NBB from their browser) which has a slightly better PV/ V, but not great. This can also be explained: many direct visitors are repeat visitors who have already seen much of the previous content. ...
Posted by: PPC Classroom 2.0 Review | February 27, 2009 at 12:29 AM