It goes without saying that there has been tremendous change in the media landscape since the current talent compensation model was established, back in the 1950s.
As a result, the Joint Policy Committee on Broadcast Talent Union Relations (JPC), the entity that represents the advertising industry in contract negotiations with the major talent unions, issued a Request for Qualifications (RFQ) for an independent consultant. They are searching for this consultant to develop alternate methods to compensate actors for their participation in commercials that appear on television and radio as well as in the growing array of new media.
The RFQ is intended to identify individuals with experience in television, radio and labor relations, who have the expertise to study the concerns of both the advertisers and the unions and propose alternative methods of compensation. The resulting approaches will be offered for consideration in this fall’s bargaining process surrounding the advertising industry’s contract with SAG/AFTRA, which expires on October 29, 2006.