How Social Media Transforms B-to-B Marketing

A recent ANA/BtoB Magazine/Mktg survey demonstrated an increase in social media use among business-to-business marketers. At yesterday's ANA Business-to-Business Conference, marketers who've created breakthrough social media campaigns such as Motorola and AMEX talked about integrating the use of emerging digital options (such as blogs, social media, and mobile) with existing communication channels (including print, online, and events). Join the conversation and watch the video below as I discuss two ways you can take advantage of the social media space in order to promote your brands and potentially generate revenue.