ANA Marketing Musings

Advocacy at ANA

The ANA proactively takes stands on public issues and governmental actions that affect marketers’ ability to operate in our free-market society. In addition, the ANA publicly underscores the immense economic value that marketing contributes to individuals and society at large. Take a look at some of our accomplishments and what impact they've made on the advertising industry.

Part II: Coke's Value-added Agency Compensation Model

Hi All,

This is a follow-up conversation we had last week about Coke's value-added agency compensation model.

Compensating Agencies the Coke Way

On April 20, Coca-Cola disclosed its plans at the ANA Financial Management Conference in Phoenix, to induce new formula for payment to its communications agencies, which will be value-based compensation that could lead to their profit margins as high as 30 per cent if their work meets the target figures. It wants to nudge the industry into adopting value-based models as a standard practice.

Hear more about Coke's plans below:

Bob Liodice Chats with Forbes on Recession Marketing & Privacy

Bob Liodice addresses topics ranging from recession marketing to commentary on ANA’s newly released white papers/surveys,  and industry issues weekly with the help of video clips.