ANA Marketing Musings

ANA on New Developments In JPC’s New Commercial Contracts with SAG and AFTRA

The ANA-AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) and SAG and AFTRA have tentatively agreed on terms for a new collective bargaining agreement commencing April 1, 2009 and ending March 31, 2012.

In many ways, these negotiations set a new stage in the relationship between the advertising industry and the unions. While many of these issues were difficult to resolve, the conviction by all parties to find reasons to agree rather than disagree resulted in a fair and balanced agreement.

Digital Marketing and Privacy

The ANA in conjuction with the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB) are working together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation.

Recession Marketing Vlog-Be Socially Responsible

We're finally up to the last of the ten strategies on how to bounce back from tough times. My advice to you is to be socially responsible. Do the right thing. Your consumers will notice and reward you for giving back. Jim stengel, former P&G global marketing officer, says it is time for us all to "go beyond cause marketing or ideals-based branding and have an inspirational and motivational reason for your brand."

Athough the series are complete, video blogging isn't over! Continue checking back in every week for new videos as I discuss new trends in the marketing industry, new ANA released whitepapers, surveys, and more.