ANA Marketing Musings

Recession Marketing Vlog: Strengthen the Marketing Supply Chain

The ninth strategy is to aggressively pursue efficiencies and productivity, and watch the dollars flow.

The Future of Integrated Marketing

Join me and the Ad News Creative Renaissance as we talk about the changing face of creativity, as campaigns become increasingly holistic to cope with the multitude of platforms marketers’ use to engage with consumers. Listen now.

Recession Marketing Blog: Trust Your Agencies

We are now up to the eighth strategy, “Trust your agencies.” Agencies are your ultimate "brand consultants" in forming strategy, developing breakthrough creative and expanding media platforms.

Recession Marketing Vlog: Invest in Your People

Our number seven strategy is to build skills, build capability, build knowledge and watch the bottom line grow. Zappos brings employees to its Las Vegas Headquarters for a week of training to ensure they embrace the company culture and philosophy.