Another strategy is to create a culture of accountability and partner with finance, research and analytics to measure everything you can.For instance, IBM’s success is grounded in a disciplined process that started with a cross-functional marketing and finance team that reviewed all activities.
« Recession Marketing Vlog: Integrate All Communications | Main | Recession Marketing Vlog: Invest in Your People »
February 27, 2009
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Great video! Great to see that ANA concerns itself with accountability. To add some background for those unfamiliar with media auditing, ABC and BPA Worldwide have partnered with other industry associations (ANA is among them) to raise awareness about the value of online and print circulation auditing. Their campaign is called Buy Safe Media www.buysafemedia.com
Posted by: Ekaterina Tsvetkova | March 06, 2009 at 12:36 PM