The ANA (Association of National Advertisers) and the 4A's (American Association of Advertising Agencies) recently formally encouraged their members to discuss with publishers the outdated practice of charging to accommodate bleed ads in magazines. The organizations suggest that publishers could simplify their rate cards by not including incremental charges for bleed ads. This initiative is a result of analysis conducted by the ANA Print Advertising Committee and the 4A's Print Media Committee.
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February 11, 2009
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