Thanks for coming back and looking at my third blog in this 10-series, "Marketing in a recession" video blog. The third strategy deals with being creative. Innovation through consumer insights and experimentation can produce breakthrough ideas. I tell you why it's important, especially in tough economic times.
« Recession Marketing Vlog: Invest In The Brand And Be Courageous | Main | ANA Supports Delay of DTV Transition »
January 26, 2009
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About
Recent Posts
- ANA's Marketer's Constitution
- Ad Deductibility & The Social / Political Environment
- Effectiveness of Ads in Family Friendly TV
- How Social Media Transforms B-to-B Marketing
- Diversity in the Advertising Industry
- Fighting a Slippery Slope: The Threat to Tax Deductibility of Advertising
- Advocacy at ANA
- Part II: Coke's Value-added Agency Compensation Model
- Compensating Agencies the Coke Way
- Bob Liodice Chats with Forbes on Recession Marketing & Privacy
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