The ANA Annual conference is here. Please find my final Q&A conversation with AT&T's Senior Vice President of Advertising, Wendy Clark below on AT&T's transformation. Please be sure to check out Marketing Maestros for up to date blogging during the conference. See you in Phoenix!!!
1. The theme of this year’s ANA Annual conference is ‘Transforming the Marketing Landscape.’ What have you done this year to transform your own brand’s landscape? This year 2007 has been one of transformation for the new AT&T. With the close of the BellSouth merger in late-December 2006, the new AT&T began its transformation into a company with mobility at its core. Our transformation has been so significant and so pervasive that we often refer to ourselves as a young company with a 100-year heritage – put simply, we aren’t the same company we were a year ago. In early 2007, we launched a multifaceted communications initiative that included advertising, customer communications, sponsorships and earned media outreach that would not only rename BellSouth and Cingular, but ultimately reposition the new AT&T in the communications marketplace.
