Grand Master Lineup: ANA Annual Conference

As the ANA gears up for its 2006 Annual Conference: The Masters of Marketing (only one month away!), I wanted to provide a “sneak peek” of what’s in store for this year’s event. "Reinvention and Innovation" is the overall theme for this conference, and the three-day agenda will focus on the ANA’s four core strategic platforms:

- Branding Building

- Marketing and Media Communications

- Marketing Accountability

- Marketing Organization

To comprehensively address these subjects, we’ve lined up the “grand masters” to offer their perspectives and insights, including:

Friday, October 6

- A.G. Lafley, chairman of the board, president and chief executive, The Procter & Gamble Company; The P&G Brand Marketing Powerhouse

- Linda Kaplan Thaler, chief executive officer and chief creative officer, The Kaplan Thaler Group; Creativity – The Foundation for Brand Reinvention

- Stephen Quinn, senior vice president, marketing, Wal-Mart Stores, Inc.; Reinventing the Wal-Mart Brand

- Rebecca Saeger, executive vice president, chief marketing officer, The Charles Schwab Corporation; Talk to Chuck – The Pathway to the Top

- James L. McDowell, managing director, MINI USA, BMW of North America, LLC; MINI’s Innovation Revolution

- Russ Klein, president, global marketing, strategy and innovation, Burger King Corporation; Gutsy Marketing Drives the Burger King Brand

Saturday, October 7

- Michael Fasulo, chief marketing officer, U.S., Sony Electronics Inc. and Brad W. Brinegar, chairman and chief executive officer, McKinney; Sony Brand Leadership – The Hard Way

- Lawrence Flanagan, executive vice president and chief marketing officer, worldwide marketing, MasterCard Worldwide; “Priceless” Marketing Accountability

- Gary Elliott, vice president, brand marketing, Hewlett-Packard Company; HP Reinvention Reignites Brand Leadership

- Cammie Dunaway, chief marketing officer, Yahoo! Inc.; Growing Brands With Innovative Communications

Sunday, October 8

- Ann S. Moore, chairman and chief executive officer, Time Inc.; Trust and the Transformation - Reinventing Time Inc.

- Kenneth G. Romanzi, senior vice president and chief operating officer – domestic, Ocean Spray and Francis J. Kelly III, president and chief executive officer, U.S. operations, Arnold Worldwide; Ocean Spray – The Breakaway Brand

- Lisa Baird, senior vice president, consumer products and marketing, National Football League and Robert P. Baird, Jr., president and chief executive officer, Philips Domestic Appliances and Personal Care; The Battle of the Bairds – The Great Media Debate

- Kathryn E. Olson, Chief Marketing Officer, LeapFrog Enterprises, Inc.; Brand Innovation for the Little People

In the weeks leading up to the event, I will be blogging conversations with key speakers so that they can share highlights of their presentations and their thoughts. Feel free to send me any questions you would like them to answer.

The 2006 ANA Annual Conference will be held at The Ritz-Carlton Orlando, Grande Lakes, Florida, on October 5-8.

Comments

[davidsdj]

Dear Bob:
While your blogs are few and far between, they are worth waiting for.

Thanks for the overview of the upcoming Annual Conference. Any marketer who is worth their salt will want to get their hands on this program's information.

I for one will look forward to the conversations with key speakers, as well as hunt for any feeds at the event itself.

This is a focused program presented by great talent. It will be the continuing dialog in marketing today. I can't wait.

Sincerely,
David Johnson