An update to my last post on the network integration fees charged by NBC, CBS and ABC. TargetCast, a NYC based media independent media planning and buying agency, recently informed us that they have calculated that advertisers last calendar year spent between $110 -$125 million on these fees alone! TargetCast used TMS-Media Intelligence/CMR data to crunch this number.
« Revisiting Network Integration Fees | Main | The Road to Marketing Accountability »
July 22, 2004
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