ANA Marketing Musings

The Craft of Marketing

Today I will be talking about the craft of marketing and its advancement over the years in traditional media and the digital realm.

The Role of Agencies

Today I will talk more about the role of agencies focusing on integrated marketing.

Measurement & Accountability

Today I will talk more about measurement and accountability in the overall industry including the digital realm.

 

   

Marketers' Constitution Part III

Today I will be talking about ANA's 100th anniversary Marketers' Constitution. This is a series of fundamental principles that we believe will apply to the marketing industry as a whole. Our hope is that these practices and principles will carry us forward in a very productive way; helping us to build our brands and businesses. This is part three of a three part series.

Marketers' Constitution Part II

Today I will be talking about ANA's 100th anniversary Marketers' Constitution. This is a series of fundamental principles that we believe will apply to the marketing industry as a whole. Our hope is that these practices and principles will carry us forward in a very productive way; helping us to build our brands and businesses. This is part two of a three part series.

ANA's Marketers' Constitution

Today I will talk about ANA’s 100th Anniversary Marketer's Constitution. The constitution is a series of fundamental principles that we believe will apply to the marketing industry. Our hope is that these principles will carry us forward, helping us to build our brands and businesses. This is part one of a three part series.

Ad Deductibility & The Social / Political Environment

Today I will talk more about the current threat to Ad Deductibility and how this is having a profound affect on the US social and political environment.

Effectiveness of Ads in Family Friendly TV

The ANA Alliance for Family Entertainment has increased awareness of the importance of family friendly programming with the broadcast networks.  Recently the group released important research about ad effectiveness when placed in front of the appropriate audience.  They found that significant increases in purchase intent in family targeted products appeared when family geared advertisements were in place during the appropriately oriented programs.  Join the conversation and watch the video below as I discuss why it is important to have and protect family friendly programming.

 

 

How Social Media Transforms B-to-B Marketing

A recent ANA/BtoB Magazine/Mktg survey demonstrated an increase in social media use among business-to-business marketers. At yesterday's ANA Business-to-Business Conference, marketers who've created breakthrough social media campaigns such as Motorola and AMEX talked about integrating the use of emerging digital options (such as blogs, social media, and mobile) with existing communication channels (including print, online, and events). Join the conversation and watch the video below as I discuss two ways you can take advantage of the social media space in order to promote your brands and potentially generate revenue.

Diversity in the Advertising Industry

The success of President Obama’s broad-based and extremely diverse campaign coalition tells us that the tipping point in our culture has already happened. What is necessary to harness the power of today’s multiculturally-influenced market? It is essential for the business to have diverse employees in all areas and a corporate culture that look through the eyes of those diverse employees to think like your increasingly diverse customers. Join the conversation this week on "Diversity in the Advertising Industry." I'd love to hear your thoughts and ideas!