ANA Marketing Musings

ANA's Marketer's Constitution

Today I will talk about ANA’s 100th Anniversary Marketer's Constitution. The constitution is a series of fundamental principles that we believe will apply to the marketing industry. Our hope is that these principles will carry us forward, helping us to build our brands and businesses. This is part one of a three part series.

Ad Deductibility & The Social / Political Environment

Today I will talk more about the current threat to Ad Deductibility and how this is having a profound affect on the US social and political environment.

Effectiveness of Ads in Family Friendly TV

The ANA Alliance for Family Entertainment has increased awareness of the importance of family friendly programming with the broadcast networks.  Recently the group released important research about ad effectiveness when placed in front of the appropriate audience.  They found that significant increases in purchase intent in family targeted products appeared when family geared advertisements were in place during the appropriately oriented programs.  Join the conversation and watch the video below as I discuss why it is important to have and protect family friendly programming.

 

 

How Social Media Transforms B-to-B Marketing

A recent ANA/BtoB Magazine/Mktg survey demonstrated an increase in social media use among business-to-business marketers. At yesterday's ANA Business-to-Business Conference, marketers who've created breakthrough social media campaigns such as Motorola and AMEX talked about integrating the use of emerging digital options (such as blogs, social media, and mobile) with existing communication channels (including print, online, and events). Join the conversation and watch the video below as I discuss two ways you can take advantage of the social media space in order to promote your brands and potentially generate revenue.

Diversity in the Advertising Industry

The success of President Obama’s broad-based and extremely diverse campaign coalition tells us that the tipping point in our culture has already happened. What is necessary to harness the power of today’s multiculturally-influenced market? It is essential for the business to have diverse employees in all areas and a corporate culture that look through the eyes of those diverse employees to think like your increasingly diverse customers. Join the conversation this week on "Diversity in the Advertising Industry." I'd love to hear your thoughts and ideas!

Fighting a Slippery Slope: The Threat to Tax Deductibility of Advertising

The nation's largest advertisers are mobilizing to prevent Congress from imposing restrictions on the tax deductibility of the cost of advertising prescription drugs.

Leading members of the House Ways and Means Committee are considering a proposal that would eliminate the tax deductibility for prescription medications, while a similar proposal is gaining traction in the Senate Finance Committee.  In the following video blog, I go into more detail on how this affects the advertising community.  Please join me in support of this important initiative. 

Advocacy at ANA

The ANA proactively takes stands on public issues and governmental actions that affect marketers’ ability to operate in our free-market society. In addition, the ANA publicly underscores the immense economic value that marketing contributes to individuals and society at large. Take a look at some of our accomplishments and what impact they've made on the advertising industry.

Part II: Coke's Value-added Agency Compensation Model

Hi All,

This is a follow-up conversation we had last week about Coke's value-added agency compensation model.

Compensating Agencies the Coke Way

On April 20, Coca-Cola disclosed its plans at the ANA Financial Management Conference in Phoenix, to induce new formula for payment to its communications agencies, which will be value-based compensation that could lead to their profit margins as high as 30 per cent if their work meets the target figures. It wants to nudge the industry into adopting value-based models as a standard practice.

Hear more about Coke's plans below:

Bob Liodice Chats with Forbes on Recession Marketing & Privacy

Bob Liodice addresses topics ranging from recession marketing to commentary on ANA’s newly released white papers/surveys,  and industry issues weekly with the help of video clips.