ANA Marketing Musings

Fighting a Slippery Slope: The Threat to Tax Deductibility of Advertising

The nation's largest advertisers are mobilizing to prevent Congress from imposing restrictions on the tax deductibility of the cost of advertising prescription drugs.

Leading members of the House Ways and Means Committee are considering a proposal that would eliminate the tax deductibility for prescription medications, while a similar proposal is gaining traction in the Senate Finance Committee.  In the following video blog, I go into more detail on how this affects the advertising community.  Please join me in support of this important initiative. 

Advocacy at ANA

The ANA proactively takes stands on public issues and governmental actions that affect marketers’ ability to operate in our free-market society. In addition, the ANA publicly underscores the immense economic value that marketing contributes to individuals and society at large. Take a look at some of our accomplishments and what impact they've made on the advertising industry.

Part II: Coke's Value-added Agency Compensation Model

Hi All,

This is a follow-up conversation we had last week about Coke's value-added agency compensation model.

Compensating Agencies the Coke Way

On April 20, Coca-Cola disclosed its plans at the ANA Financial Management Conference in Phoenix, to induce new formula for payment to its communications agencies, which will be value-based compensation that could lead to their profit margins as high as 30 per cent if their work meets the target figures. It wants to nudge the industry into adopting value-based models as a standard practice.

Hear more about Coke's plans below:

Bob Liodice Chats with Forbes on Recession Marketing & Privacy

Bob Liodice addresses topics ranging from recession marketing to commentary on ANA’s newly released white papers/surveys,  and industry issues weekly with the help of video clips. 

ANA on New Developments In JPC’s New Commercial Contracts with SAG and AFTRA

The ANA-AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) and SAG and AFTRA have tentatively agreed on terms for a new collective bargaining agreement commencing April 1, 2009 and ending March 31, 2012.

In many ways, these negotiations set a new stage in the relationship between the advertising industry and the unions. While many of these issues were difficult to resolve, the conviction by all parties to find reasons to agree rather than disagree resulted in a fair and balanced agreement.

Digital Marketing and Privacy

The ANA in conjuction with the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB) are working together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation.

Recession Marketing Vlog-Be Socially Responsible

We're finally up to the last of the ten strategies on how to bounce back from tough times. My advice to you is to be socially responsible. Do the right thing. Your consumers will notice and reward you for giving back. Jim stengel, former P&G global marketing officer, says it is time for us all to "go beyond cause marketing or ideals-based branding and have an inspirational and motivational reason for your brand."

Athough the series are complete, video blogging isn't over! Continue checking back in every week for new videos as I discuss new trends in the marketing industry, new ANA released whitepapers, surveys, and more.

Recession Marketing Vlog: Strengthen the Marketing Supply Chain

The ninth strategy is to aggressively pursue efficiencies and productivity, and watch the dollars flow.

The Future of Integrated Marketing

Join me and the Ad News Creative Renaissance as we talk about the changing face of creativity, as campaigns become increasingly holistic to cope with the multitude of platforms marketers’ use to engage with consumers. Listen now.