As an author, a consultant to Fortune 500 companies, and a public speaker, Jim Sterne focuses his twenty years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships. With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online. He is the president of the Web Analytics Association.
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About
- Jonathan Knowles, CEO Type 2 Consulting
- About
- Don Sexton, Professor, Columbia University, and founder of The Arrow Group, Ltd
- Jim Sterne, Author and President of the Web Analytics Association
- Marketing Success in the Era of Do More With Less Webinar Series
- Pat LaPointe, Managing Partner MarketingNPV
Recent Posts
- The Elasticity of Sales Enablement
- Measurement Is Not the Same As Accountability
- Managing the Value of Your Business: Beware of Lopsided Strategies
- How Do You Know if it’s Time to Spend MORE?
- What Finance wants from Marketing (and it is not ROI)
- Three Steps to Get Web Data to Speak English
- Mix Models Mislead Marketers?
- It’s All Relative
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