Don Sexton, Professor, Columbia University, and founder of The Arrow Group, Ltd.® provides training and consulting on marketing and branding strategy and on marketing return.
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About
- Jonathan Knowles, CEO Type 2 Consulting
- About
- Don Sexton, Professor, Columbia University, and founder of The Arrow Group, Ltd
- Jim Sterne, Author and President of the Web Analytics Association
- Marketing Success in the Era of Do More With Less Webinar Series
- Pat LaPointe, Managing Partner MarketingNPV
Recent Posts
- The Elasticity of Sales Enablement
- Measurement Is Not the Same As Accountability
- Managing the Value of Your Business: Beware of Lopsided Strategies
- How Do You Know if it’s Time to Spend MORE?
- What Finance wants from Marketing (and it is not ROI)
- Three Steps to Get Web Data to Speak English
- Mix Models Mislead Marketers?
- It’s All Relative
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