The last few months have been ugly. Budgets have been slashed. Capabilities diminished or eliminated. Roles, responsibilities, and processes have been redefined, and “marketing” may be a shadow of its former self.
Whether you anticipate a prolonged downturn or a speedy recovery, you inevitably need to build a stronger foundation to see your programs and proposals succeed, and have marketing re-emerge as a true strategic partner and growth champion – one that can break through subjectively-fueled management gridlock.
To help you rise to the challenge, ANA School of Marketing, in partnership with MarketingNPV, bring you our latest blog, designed to bring you some new thinking on how to succeed in this “do more with less” environment.
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